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FMCG & Retail

Forecast demand across thousands of SKUs and stores

FMCG planning is a scale problem. Thousands of products, hundreds of locations, weekly promotions, and thin margins. Horizon handles the complexity that spreadsheets and legacy tools can't.

85-92%
Forecast accuracy
25-35%
Promotion waste reduction
40-55%
Out-of-stock reduction
70%+
Planning time saved

The challenges we see

Scale and complexity

Thousands of SKUs across hundreds of stores. Manual forecasting at this scale is impossible to maintain accurately.

Promotion chaos

Promotions drive 30-50% of volume but their impact on demand is rarely predicted well. Over-stock or under-stock, every time.

Short shelf life

Perishable goods add urgency. Overstock means waste; understock means lost sales. The margin for error is razor-thin.

Multi-channel distribution

Different demand patterns across online, supermarket, convenience, and wholesale channels, each needing its own forecast.

How we solve it

01

High-volume demand forecasting

Forecast across thousands of product-location combinations with models that learn from promotions, weather, events, and pricing

  • SKU × store × week level forecasting
  • Promotion uplift and cannibalization modeling
  • New product launch forecasting using similar products
  • External signal integration (weather, holidays, events)
02

Promotion planning

Simulate the impact of promotions on demand, margins, and stock before running them

  • Promo depth and timing optimization
  • Cross-product cannibalization analysis
  • ROI simulation per promotion
  • Post-promotion demand dip prediction
03

Distribution optimization

Allocate stock intelligently across your distribution network to minimize waste and maximize availability

  • Store-level replenishment recommendations
  • Warehouse-to-store allocation optimization
  • Shelf-life-aware stock rotation
  • Safety stock optimization by product category

What you get

40-55% fewer out-of-stocks

Keep bestsellers on shelf when customers want them

25-35% less promotion waste

Right-size promotional stock instead of guessing high

70%+ less time on planning

Automated forecasting frees your planners to focus on strategy

85-92% forecast accuracy

Across product lines, channels, and locations

Talk to us about FMCG & Retail.

See how it works for FMCG